This is the ideal choice for the designs that require a retro 70’s look. This is the bold gothic typeface that works great for all different types of display projects and this is also considered as the Trademark of Monotype font foundry and you will also find this in adobe fots. The logo concept was devised by Herb Lubalin and after that, he with the partner in Lubalin’s design firm Tom Carnase designed this typeface together, and this full-fledged typeface can easily be used with parisian font and its styles.